This annual report measures satisfaction with TVs among customers who purchased one in the past 12 months. The 1,000-point satisfaction score takes the following factors into account: performance/reliability, features, price, ease of operation, built-in online capabilities, customer service and warranty. Eligible brands included Samsung, LG, Hisense, Emerson, Sharp, Sony and Vizio.
Samsung once again ranked highest in the 50-inch or larger TV segment with a score of 859. Sony, meanwhile, displaced Samsung from its 2015 position as the highest ranking brand in the smaller than 50-inch TV segment, with a score of 843.
Among the findings:
Consumers with a TV 50 inches or larger were more satisfied than those with a smaller TV (845 points vs. 812).
Price was top of mind for all consumers. Sixty-seven percent of those with a TV smaller than 50 inches cited price as the primary reason for the selection, while 55 percent of those who purchased a larger one said the same.
Both sets of consumers said the in-store display was a primary source of information during the shopping process, with 22 percent saying they relied primarily on the in-store displays. Last year, about half of consumers said the same.
Smart TVs: 80 percent of TVs 50 inches or larger, and 59 percent of the smaller TVs, were smart.
Curved: 27 percent of those who purchased a TV 50 inches or larger chose one with a curved screen, while 17 percent did the same for a smaller TV.
4K Ultra HD: 52 percent for the larger TVs; 25 percent for smaller models.
Most common TV problems cited by consumers:
*Glare and/or reflection (25 percent)
*TV doesn’t connect to Wi-Fi (18 percent)
*Remote control doesn’t work properly (13 percent)
*Sound is distorted, low or missing (13 percent)
Source: Lisa Johnson, TWICE online magazine. http://www.twice.com/news/tv/jd-power-crowns-samsung-sony-winners-2016-tv-satisfaction-report/62325